We are seeking an experienced Senior Content Strategist to join our growing team at a leading crypto trading company. The ideal candidate will be responsible for developing and executing content strategies that align with our brand's vision and business goals. You will create engaging, informative content that speaks to our audience of traders and crypto enthusiasts while positioning us as an industry leader. This role requires a deep understanding of the crypto landscape, experience in content creation, and the ability to manage multiple projects across various channels.

Key Responsibilities:

1. Content Strategy Development:

• Design and implement a comprehensive content strategy that supports business objectives and enhances brand positioning in the crypto trading industry.
• Identify and create content around emerging industry trends, market updates, and relevant crypto topics to engage our target audience.

2. Brand Planning & Campaigns:

• Lead brand content planning and develop end-to-end content marketing campaigns, ensuring consistent messaging across all platforms.
• Establish SOPs for the content creation process, overseeing the execution and optimization of content initiatives.
• Collaborate with internal teams to ensure alignment between content strategy and overall marketing efforts.

3. Content Creation & Copywriting:

• Write and oversee the production of high-quality content, including blog posts, whitepapers, product descriptions, PR articles.
• Draft insightful reports on market trends and industry developments within crypto space.
• Produce educational content to increase customer knowledge and drive engagement.

4. Research & Market Analysis:

• Conduct in-depth research on crypto market trends, competitors, and audience preferences to inform content strategy.◦ Analyze the performance of content and adjust strategies to improve audience engagement and meet key performance indicators (KPIs).

5. Cross-Channel Coordination:

• Manage content distribution across various channels, including websites, social media and media partnerships.
• Collaborate with design and product teams to ensure cohesive and visually appealing content.

6. Project Management & Review:

• Oversee content-related projects from concept to completion, ensuring timely delivery and consistent quality.
• Perform thorough post-project reviews to assess performance and identify opportunities for improvement.

Qualifications:

1. Experience:

• 3+ years of content strategy or content marketing experience, ideally within the crypto, Web3, or financial services industries.
• Proven experience in managing content for a trading platform or similar crypto-related businesses is highly desirable.

2. Skills:

• Strong understanding of the crypto and blockchain ecosystem, trading platforms, and key market trends.
• Excellent writing, editing, and communication skills, with the ability to craft clear, engaging content tailored to specific audiences.
• Ability to think strategically, execute efficiently, and manage multiple projects simultaneously.
• Proficiency in both English and Chinese is a plus.

3. Soft Skills:

• Strong analytical and research abilities with an eye for detail.
• Self-motivated with a strong sense of ownership and the ability to work independently.
• Team-oriented with excellent collaboration and communication skills.

*Only shortlisted candidates will be notified