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DeFi Marketing Lead

Arbitrum Foundation

Arbitrum Foundation

Marketing & Communications
Cayman Islands
Posted on Saturday, June 29, 2024
The Arbitrum Foundation marketing team is seeking a DeFi Marketing Lead who can merge marketing strategies with innovative Web3 growth techniques to drive the success of games launching on Arbitrum. Your role is central to ensuring growth and success of the games you work with to deliver an incremental number of active wallets and successful and retained liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

Duties & Responsibilities

  • Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFT & tokens, content crossovers, etc).
  • Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals.
  • Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity
  • Work closely with our community, partnership and product marketing teams to drive end to end campaigns with message cohesion.
  • Work with Offchain Lab to inform the product roadmap, contributing to successful expansion of DeFi ecosystem.
  • Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.
  • Create best practices and growth programs to drive results in scale.


  • DeFi and/or Web3 professional experience is highly preferred.
  • 5+ years in growth and account management, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview.
  • In-depth knowledge of the DeFi and Web3 ecosystem.
  • Good grasp of DeFi user funnel challenges and cross-platform user journey.
  • Effective relationship builder with strong communication skills for our partners.
  • Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
  • Be able to work across time zones with global partners.
  • Strong spoken and written English communication skills.