Social Marketing Lead
Arbitrum Foundation
Marketing & Communications
Cayman Islands
Posted on Thursday, April 25, 2024
The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.
Responsibilities
- Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
- Craft compelling content that resonates with developers, users, and the broader Web3 community
- Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
- Lead and manage a team of social media specialists across different regions
- Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
- Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
- Collaborate closely with other marketing and partnership teams to ensure brand consistency
- Analyze social media performance metrics and identify areas for improvement
- Foster a positive and engaged online community around the Arbitrum ecosystem
Desired Background
- 5+ years in social marketing, preferably last 3 years in Web3
- Proven experience leading social media strategy development and execution
- Deep understanding of the Web3 space and its target audienceStrong track record of building and engaging online communities
- Excellent written and verbal communication skills
- Experience in content creation (video, graphics, written content) for social media
- A data-driven approach with the ability to analyze and interpret social media metricsProven ability to manage and motivate a team